USA car sales data in feburary 2010
USA car sales data in feburary 2010
U.S. February auto sales in units rose 43% from a year earlier, above a 33% expected rise, according to Thomson Reuters estimates.
The sales increase was well above January’s 24% rise.
Ford outsold General Motors for the first time in 12 years.
Ford branded autos led the rise, up 46%, with Mercury and Volvo showing 24% and 38% increases, and Lincoln branded vehicles up 19%.
Ford left its Q1 production forecast unchanged at 570,000 vehicles, and said it plans to build 595,000 units in Q2.
Ford said it estimated it gained 3 points of market share in the quarter, for 17%, which would be in line with a plan outlined on January 28 to improve on 2009 market share of 15.3%.
GM focuses on sales
GM, meanwhile, is putting an increased emphasis on sales, evidenced Tuesday by a management shuffle in the automaker’s U.S. sales operations. GM North America President Mark Reuss split the sales and marketing function and will play a more prominent role in sales himself.
“We know (GM CEO Ed) Whitacre is impatient to grow sales and he’s just seen a competitor outsell GM for the month,” Bragman said. “That’s significant.”
Caldwell forecasts that GM, whose sales increased 12.2 percent in February, will end the year at the top of the industry again but the spread will narrow from a 20 percent margin in 2009.
Sales of GM’s four core brands — Chevrolet, Buick, GMC and Cadillac — rose 32 percent last month while sales of castoff brands Saturn, Hummer, Pontiac and Saab dropped 86.1 percent.
GM declined to provide figures on how much it was helped by the problems at Toyota, whose sales fell 8.7 percent in February.
“We got what we thought would be our fair share,” said Mike DiGiovanni, GM’s executive director of global market and industry analysis.
Here’s a quick look at America’s Big Six. I’ll be back with a full report on March sales in early April …
Ford: 142,285, up 43.1 percent.
* F-Series sold 32,895, up 39.3 percent. GM wasn’t even close, with 27,118 for Chevy Silverado/GMC Sierra combined. Chrysler sold 10,267 Ram pickups (-29 percent), Toyota sold 5,468 Tundras (-4.5 percent) and Nissan sold 1,721 Titans (+14.1 percent).
* After F-Series, Fusion was the next-bestseller, then Escape, up 50.2 percent, to 15,156.
* Then Focus, up 38.4 percent, to 13,708. Taurus was up 93.3 percent (again, compared with an outgoing model), to 6,359 and outsold Mustang.
* Subtract Volvo’s 4,641 sold (+38.3 percent) and FoMoCo moved 137,644, up 43.3 percent.
GM: 141,951, up 11.5 percent.
* Chevrolet, GMC, Buick and Cadillac accounted for 138,849 of that, up 32.2 percent.
* Chevy Camaro leads its segment, at 6,482 units, versus 5,115 Ford Mustangs (-71.1 percent) and 2,145 Dodge Challengers (-35 percent). Hyundai does not break out coupe sales from Genesis, which sold 1,762 last month.
* Chevy Silverado was 19,822, up 0.2 percent. Sierra was 6,296, off 1.6 percent.
* At Cadillac, car sales fell, with CTS down 17.5 percent to 2,690, while sport/utility sales were up. SRX rose 541.7 percent (yes, that’s right) to 3,542, making it the most popular Cadillac model, and Escalade was 1,418, up 14.5 percent. Escalade ESV was up 32.7 percent, to 552 and the EXT was off 38.6 percent, to 102.
Toyota/Lexus/Scion: 100,027, off 8.7 percent.
* Corolla, at 16,996 (-6.1 percent) outsold Camry’s 16,552 (-19.8 percent).
* Prius was up 10.2 percent, to 7,968.
* RAV4 was down 19 percent, to 6,799.
* Toyota division, including Scion, was off 10.3 percent, to 52,827.
* Scion accounted for just 3,027 units among three models.
* Lexus was up 5.2 percent, to 13,787.
* Gainers included Tacoma, up 5.7 percent, to 8,325, 4Runner, up 54.7 percent to 2,973, Lexus GX, up 185.5 percent, to 1,473 and Lexus LS, up 14.1 percent, to 799.
Chrysler: 84,449, up 0 percent, or +399 vehicles.
* Losing the hood strakes continues to be to Chrysler’s advantage, with the Sebring up 118 percent, to 3,160. Dodge Avenger was up 78 percent, to 3,442.
* Chrysler 300 was up 62 percent, to 4,487. Dodge Charger was up 55 percent, to 10,363, and it looks like they’re still selling cop cars.
* Jeep Patriot was up 38 percent, to 2,986. Grand Cherokee was up 40 percent, to 6,614. All other Jeeps were down.
* Wrangler, for example, fell 34 percent, to 5,967.
* Dodge Journey was off 10 percent, to 4,139, though Caravan was up 4 percent, to 9,390.
Honda/Acura: 80,671, up 16.7 percent.
* Honda division was up 12.7 percent, to 71,732, while Acura was up 16.7 percent, to 8,939.
* Acura’s cars all were down, while its SUVs were up. MDX rose 64.9 percent, to 3,266, for example.
* Civic was up 5 percent, to 16,471.
* Fit was down 31.1 percent, to 2,925, and Honda sold 2,104 Insights.
Nissan/Infiniti: 70,189, up 29.4 percent.
* Nissan was up 31.9 percent, to 63,148. Infiniti was up 10.7 percent, to 7,041.
* Nissan Versa was strong, up 130.1 percent, to 11,609.
* Maxima was up 89.5 percent, to 5,301.
* Xterra was up 34.8 percent, to 1,490, and Rogue was up 11.4 percent, to 6,143.
* Murano fell 1.7 percent, to 4,056.
source: motortrend
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