Nissan to Start Selling Small Car Nissan March/micra in India and export it to Europe from July 2010
Nissan to Start Selling Small Car Nissan March/micra in India and export it to Europe from July 2010
Nissan Motor Co. plans to start selling its first small car in India from July and export the vehicle later this year as part of its strategy to make the country a global manufacturing hub, the chief executive of its local unit said Wednesday.
“We are well on track to open the new factory in March. Production will start in May and the first hatchback on the V platform will be sold from July,” Kiminobu Tokuyama, who is also Nissan Motor India’s managing director, told Dow Jones Newswires in an interview.
A small car will likely help Nissan to tap the growing Indian car market, where annual sales are forecast to nearly triple to three million vehicles by 2016.
Small cars, or hatchbacks, comprise nearly two-thirds of total car sales in India. Nissan’s Japanese rival Suzuki Motor Corp. controls more than half of this market.
“We see the Indian market as a growing market and we are very much focused on this market. At this moment, it is the most important market for Nissan after Russia and China,” Mr. Tokuyama said.
Nissan aims to capture a 5.5% share in the Indian car market in the near term, he said, without giving a definite time frame.
build new Chennai factory
The Chennai factory will have an initial manufacturing capacity of 200,000 cars a year and this will be doubled over the next seven years, Mr. Tokuyama said.
He said India will be among five countries globally, including Thailand, China and Mexico, where the new small car will be manufactured.
The new small car–likely to be a next generation of Nissan’s Micra model–will be exported to more than 100 countries globally, including those in Europe, the Middle-East and Africa.
“India is an important hub for Nissan’s global sourcing. We will start exporting the small car from the fourth quarter of 2010,” Mr. Tokuyama said.
The company aims to export 110,000 units of the small car and sedan by 2011, increasing it to 180,000 in the next few years, he added.
admin with source from dowjones
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