Niisan Ultra low-cost car project with Bajaj on track and form new ties with Ashok Leyland to create a premium compact car
Niisan Ultra low-cost car project with Bajaj on track and form new ties with Ashok Leyland to create a premium compact car
Nissan Motor Company is in talks with Ashok Leyland Limited to create a premium compact car that will be priced within $5000. Bajaj Auto Limited is certain that their ULC project will not take a backseat because of this because there’s too is a JV with Renault & Nissan and aims at similar price considerations but Bajaj announces the JVs will be non conflicting.
A day after Nissan, Japan’s third-largest car maker, stated that Chennai-based truck maker Ashok Leyland Ltd (ALL) could partner it in developing affordable compact cars in India, its original partner, Bajaj Auto, said on Wednesday that this would not derail its own ultra low-cost (ULC) car project.
Bajaj is developing a compact hatchback from scratch, which is slated to hit the market in 2012. The development work for this vehicle – such as engineering, design, sourcing and manufacturing – is being solely done by Bajaj Auto. Branding and marketing would be by Renault and Nissan.
When queried about Nissan’s plans on engaging a third company for building a car, which may sell in the same space as Bajaj Auto’s proposed car, Managing Director Rajiv Bajaj said: “(Nissan’s plans with Ashok Leyland) are irrelevant as we are creating a completely different category.”
The Pune-based bike maker has also ruled out holding any talks with the Japanese giant on the matter, according to Bajaj. A statement from the company explained: “The ULC project between Bajaj, Renault & Nissan on the one hand and the ‘price centric $4,500-5,000 car’ ((Rs 2.07-2.30 lakh, for which Nissan is reported to be looking at partners in India) on the other are non-overlapping and, hence, non-conflicting”.
Nissan keen on compact cars







